How did you hear about us survey templatenext-gen AI insights

Traditional surveys might tell you that a customer found you through Social Media, but Aftercare's AI digs deeper to understand the specific platform they came through and what specific ad they saw. This zero party data collection gives you actionable insights for both your advertising strategy and product positioning.

When customers mention trying competitor brands, our AI thoughtfully explores what made your brand different. Rather than just collecting competitor names, you'll understand specific factors that influenced the switch to your brand. This helps identify your true competitive advantages from the customer's perspective, informing both your product development and marketing strategy.

Aftercare's AI automatically groups similar customer journeys and decision factors into meaningful categories. Instead of reading through hundreds of individual responses, you'll get clear summaries at a glance. This makes it easy to identify trends and sense check if you need to make significant changes to your marketing investments.

Our HDYHAU template excels at uncovering hidden marketing gems that deserve more investment. For example, you might discover that while TikTok wasn't part of your core strategy, it's organically driving highly engaged customers to your brand. The AI then digs deeper to understand exactly what content resonates on that platform - whether it's customer testimonials, product demonstrations, or behind-the-scenes content. This detailed understanding helps you confidently scale up investment in promising channels, rather than just guessing what works. Instead of spreading your marketing budget thin across all channels, you can double down on the specific platforms, and content types that are actually driving customer acquisition.

This survey template was very first survey that we made at Aftercare. In fact, an edited version of it is on our home page! This survey platform and template were born from the real-world experience and frustration with the limitations of traditional surveys. As Y Combinator-backed founders, the Aftercare team started off by running HDYHAU surveys for eCommerce brands, and helped customers design effective marketing campaigns by collecting zero party data from customers. We saw the same problem with standard surveys brands were running in the past: standard surveys couldn't dig deeper when respondents gave interesting or unexpected answers.

We tested and refined this template through extensive real-world use, learning from each iteration. The result is a survey template that not only gathers feedback but uses AI to actively uncover the deeper insights that traditional surveys miss. It's the survey we always wished we had – and now it's here to help your brand grow.