Market research survey templatenext-gen AI insights

Yes. While the template's branching logic and AI follow ups work out of the box, you can easily customize questions for your specific market context, add additional questions, or remove questions you do not want.

This template analyzes both competitor product users' preferred features and the buying criteria of potential customers who haven't yet purchased any solution. These insights help you capture market share from competitors and expand into untapped customer segments. For example, if multiple respondents who use competitors mention a high value feature which your product does not have, you can use this information to build a new feature to address that product gap. Gathering detailed insights like these will help your team prioritize your product roadmap and capture more market share.

When respondents provide brief or unclear answers to open ended questions, Aftercare's AI automatically generates intelligent follow-up questions to probe further. For instance, if a respondent using a competitor mentions "better features" as a switching motivation, the AI will ask a follow up question to understand which specific features matter most to them and why. These AI follow up questions fit naturally into the conversation flow and can reveal detailed insights that might otherwise be missed by a traditional survey.

Different respondent types have distinct perspectives and experiences, which targeted questions can extract the most information from. For example, current customers can share detailed feedback about experiences with your product, competitors' customers can explain what would make them switch and provide intel on competitors, and respondents not using any product can provide insights on why they haven't purchased. Using the same generic questions across all segments, which most traditional surveys do, would miss these segment specific insights.

This market research survey template was developed by working with dozens of businesses and through conducting research on traditional market research surveys. We've curated this template with the top questions and enhanced open ended questions with AI follow ups. These follow ups dig into the "why" behind answers, much like a skilled interviewer would. As Y Combinator backed startup founders and business operators ourselves, we've experienced the need for deep market insights and built this template after experiencing the limitations of traditional surveys.